The Art Museum Mentality
Do art museums ruin art sales for contemporary (living) artists who are trying to sell their work? In a way they do. This thought occurred to me last Saturday at the Womens Showcase in central Minnesota. I’ll get to to that idea in a minute. For various reasons, the recent Women’s Showcase was not a success, at least not for me and the other artists that were there. Some of them were downright angry about how this one-day event turned out. I had low expectations, due to my initial misgivings, which was probably a good thing. In fact, things were so bad that only one of the artists present sold any work at all, and there was a lot of artwork there. For the rest of us, it was a bust.
Most of the time, you can shrug this off and say, Oh well, at least we got some exposure. But for this event, we did not get much exposure either, because the crowds didn’t show up, and we had to pay a substantial amount to even be there and show our artwork.
Logistically, our art show area was relegated to the very back of the convention hall. It was not a great location and nothing really led people to flow into the area. There was nothing specifically to draw people to come there either — no registration to win anything, no give-aways, no food, no drinks, no candy. Basic marketing knowledge would have helped here, and there should have been some attempts to gather names and email addresses with some kind of drawing. I mean, come on, that’s just very basic. There was nothing, not even little buttons or anything to draw people in who wandered by. How about some freebies or something, or even just a big sign? No, there wasn’t even a big sign explaining what this area was.
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